tag:blogger.com,1999:blog-226859822011-04-22T00:05:31.376+01:00Marketing made Simple!Robnoreply@blogger.comBlogger71100tag:blogger.com,1999:blog-22685982.post-1141757654912791162006-03-07T18:53:00.000Z2006-03-07T18:58:26.633Z<span style="font-family:arial;">I just want to give you my thoughts about AOL's latest plan to accept payment for incoming emails.<br />AOL's plan is as follows - if you are willing to pay AOL, it will skip it's usual anti-spam filters and allow your email to go through to all AOL customers. Their idea is that "spam" will be reduced for their clients, as "spammers" are less likely to pay for sending their emails.<br /><br />Now there is the obvious issue of AOL controlling the free access of information that the Internet provides... but the real problem is, how does this help their customers?<br /><br />Spam comes in many forms and guises... but lets say for instance that I wanted to send an email to an AOL customer. The customer hasn't asked to receive information from me and we never had any communication in the past. However, because AOL has said that I can pay them to send emails to their customers... I can bypass all the usual filters and <strong>guarantee</strong> that my email arrives in the recipient's inbox. So the account holder still cannot control what arrives in their inbox.<br /><br />So you tell me - how does this stop AOL account users receiving Spam?<br /><br /><span style="font-size:78%;">Tags: </span></span><a href="http://technorati.com/tag/email+tax" rel="tag"><span style="font-family:arial;font-size:78%;">Email Tax</span></a><span style="font-family:arial;font-size:78%;"><br />Tags: </span><a href="http://technorati.com/tag/aol" rel="tag"><span style="font-family:arial;font-size:78%;">AOL</span></a><span style="font-family:arial;font-size:78%;"><br />Tags: </span><a href="http://technorati.com/tag/spam" rel="tag"><span style="font-family:arial;font-size:78%;">Spam</span></a><span style="font-family:arial;"><br /><br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22685982-114175765491279116?l=robmarketing.blogspot.com' alt='' /></div>Robnoreply@blogger.com0tag:blogger.com,1999:blog-22685982.post-1140468303912467692006-03-02T22:35:00.000Z2006-03-02T22:35:37.560Z<span style="font-family:Arial;">Today I was asked an interesting question in relation to open rates in Email Marketing. Their point was - it doesn't matter how many people open the email (open rates), all that matters is how many click on the links within your mail (click throughs). I know a lot of people would agree..</span><br /><br /><span style="font-family:Arial;">In one word why are open rates so important to Marketers - Answer: Branding. You need to get your brand in front of your audience...so the next time someone tells you not to worry about open rates, you know better.</span><br /><span style="font-family:Arial;"></span><br /><br /><span style="font-size:78%;">Tags: </span><a href="http://technorati.com/tag/email+marketing" rel="tag"><span style="font-size:78%;">Email Marketing</span></a><span style="font-size:78%;"><br />Tags: </span><a href="http://technorati.com/tag/open+rates" rel="tag"><span style="font-size:78%;">Open Rates</span></a><span style="font-size:78%;"><br />Tags: </span><a href="http://technorati.com/tag/branding" rel="tag"><span style="font-size:78%;">Branding</span></a><span style="font-size:78%;"> </span><br /><span style="font-size:78%;">Tags: </span><a href="http://technorati.com/tag/click-throughs" rel="tag"><span style="font-size:78%;">Click Throughs</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22685982-114046830391246769?l=robmarketing.blogspot.com' alt='' /></div>Robnoreply@blogger.com0tag:blogger.com,1999:blog-22685982.post-1140979166380972932006-02-28T19:13:00.000Z2006-02-28T19:16:29.356ZJust last week I was about to send an email out to tens of thousands of customers... there were 6 or 7 different links to certain information and promotions... however, as I was waiting for some content on our site to be put up.. I omitted one link while this was been created.<br /><br />So as you do, I went about my other million tasks for that day. Finally, I was informed the new webpage was on the server - so I went back to my mailing... had a quick read through once more and then sent the mail to my gmail, hotmail and work account (as I always do).. Thankfully I did. At this point I noticed when I clicked on one of the links nothing happened. This of course was one of the most important links in my campaign.<br /><br />The moral of the story is... always check and recheck your mail, maybe send to a colleague or friend to read over it...it could save you or your company a lot of embarrassment!<br /><br /><span style="font-size:78%;">Tags: </span><a href="http://technorati.com/tag/email+marketing" rel="tag"><span style="font-size:78%;">Email Marketing</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22685982-114097916638097293?l=robmarketing.blogspot.com' alt='' /></div>Robnoreply@blogger.com0tag:blogger.com,1999:blog-22685982.post-1140979184749175382006-02-26T18:39:00.000Z2006-02-27T21:06:15.893ZThe most important tip I can give to all budding marketers is to measure, measure and measure some more...this is very important when deciding which is the best day to send your email campaign.<br /><br />When setting up an email marketing campaign - don't be afraid to try things out. Over the last six months, I have read numerous articles and statistics that tell you that this day or that day is the best day to send your email campaign. My feeling is that one size does not fit all...for example, if your product is aimed at the home user, then maybe the weekend is a good day to send your mail - in contrast if your product appeals to the business community, than a weekend mailing might not yield the best results.<br /><br />My point is, measure the effects of your campaigns - send your mail on Tuesday this week and measure the results - try not to change much in your mail and send it on a Wednesday the following week and so on... you'll soon find out the best day of the week to send your campaign!<br /><br />Just so you know - I send my campaigns on a Tuesday! Let me know when you normally send your mailing.. <a onclick="window.open('http://gm-link.com/p.asp?i=8F8.3527&m=p&amp;u=','poll', 'resizable=no, scrollbars=yes, menubar=no, location=no, status=yes,top=10, left=10, height=350, width=350');" href="javascript:">Vote Here!</a><br /><br /><span style="font-size:78%;">Tags: </span><a href="http://technorati.com/tag/email+marketing" rel="tag"><span style="font-size:78%;">email marketing</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22685982-114097918474917538?l=robmarketing.blogspot.com' alt='' /></div>Robnoreply@blogger.com0tag:blogger.com,1999:blog-22685982.post-1140724150815282212006-02-23T19:34:00.000Z2006-02-23T20:44:12.536ZOne of the things I found most confusing when I started in this business - trying to figure out what on earth people were talking about. People were throwing words around like, bounce backs (must be something to do with basketball?), Click-through rates and trigger based messaging and so on..it was like I was waking up to a whole new language.<br /><br />Now, I was going to write out all the terms here and explain each of them to you... however I had a better idea - Wikipedia have some great definitions on their site, so to get the low down on all the relevant terms, click on this link, it will give you a great starting point: <a href="http://en.wikipedia.org/wiki/Email_marketing">http://en.wikipedia.org/wiki/Email_marketing</a><span style="font-size:78%;"><span style="font-size:78%;"> </span></span><br /><span style="font-size:78%;"></span><br />So now that you know what all the terms mean (or least you know where to reference them) - you are ready to begin on the road to Email Marketing enlightenment!<br /><br />So over the weeks and months ahead, I'm going to try and get your open-rates up, your bounce backs down and your message delivered!<br /><span style="font-size:78%;"></span><br /><span style="font-size:78%;"><span style="font-size:78%;">Tags: <a href="http://technorati.com/tag/email+marketing" rel="tag">email marketing</a><br /></span></span><span style="font-size:78%;"><span style="font-size:78%;">Tags: <a href="http://technorati.com/tag/wikipedia" rel="tag">wikipedia</a><br /></span></span><span style="font-size:78%;"><span style="font-size:78%;"><br /><br /><br /></span></span><span style="font-size:78%;"><span style="font-size:78%;"></span></span><span style="font-size:78%;"><span style="font-size:78%;"></span></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22685982-114072415081528221?l=robmarketing.blogspot.com' alt='' /></div>Robnoreply@blogger.com0tag:blogger.com,1999:blog-22685982.post-1140469862002218752006-02-23T03:06:00.000Z2006-02-22T15:06:53.033ZAfter speaking to a number of people at the Technology for Marketing conference in London a few weeks ago - <a href="http://www.t-f-m.co.uk">http://www.t-f-m.co.uk</a>. I've finally decided the theme for this blog... not easy I can tell you.<br /><br />So....drum role.......the theme is - "Email Marketing made Simple" (I was going to use Email marketing for Dummies but I think someone got there before me :-).<br /><br />I want to define some of the terms that are used in Email Marketing today, give my two cents on certain topics and try and answer any questions people may have in relation to email marketing in particular.<br /><br />I want the blog to appeal to people that have very little previous knowledge of Email Marketing and are wondering how to go about the whole thing. So if you have any topics you would like to discuss or questions you might have... please let me know.<br /><br />Tags: <a href="http://technorati.com/tag/email marketing" rel="tag">email marketing</a><br />Tags: <a href="http://technorati.com/tag/technology for marketing" rel="tag">technology for marketing</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22685982-114046986200221875?l=robmarketing.blogspot.com' alt='' /></div>Robnoreply@blogger.com0tag:blogger.com,1999:blog-22685982.post-1140384228587607152006-02-19T21:20:00.000Z2006-02-19T22:38:06.453Z<span style="font-family:arial;">After a number of months contemplating whether or not get in on the whole blog thing...I've decided to give it a go. The blog will be mostly about Marketing, Business and probably an odd comment or twelve on Sport...another passion of mine!</span><br /><span style="font-family:arial;"><br />Marketing is a major part of my life - I work for a great company here in Ireland called <a href="http://www.infacta.com">Infacta</a>, who produce marketing software for the small business user... I actually look after the Marketing side of things. From time to time I find it difficult to get some good information on digital marketing... so I hope to share some of my thoughts on this matter over time.<br /><br />I hope you enjoy it...<br /></span><br /><span style="font-family:arial;font-size:78%;">Tags: <a href="http://technorati.com/tag/RSS" rel="tag">small business</a> </span><br /><span style="font-family:arial;"><span style="font-size:78%;">Tags: <a href="http://technorati.com/tag/RSS" rel="tag">digital marketing </a><br /><br /><br /></span></span></span><span style="font-family:arial;"><span style="font-size:78%;"></span></span><span style="font-family:arial;"><span style="font-size:78%;"></span></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/22685982-114038422858760715?l=robmarketing.blogspot.com' alt='' /></div>Robnoreply@blogger.com0